Review
The Tough Alliance – The New School
Release date: 2005

Listening to these young anthems for the umpteenth time I remember two years ago when I was listening to this album everyday and loud. At first this band was at the most feeling like these two guys don’t know much about music. Most of the Tough Alliances’ songs on The New School are simple pop songs with low-income sync beats and lame or corny lyrics that are sung in an annoying tone. These facts are almost true, but if I look at the spirit of the music, it’s a refreshing re-look at how life should be lived. Positive and lively with less care about what others think, keep on doing your thing and you are bad ass. And if you look at the lyrical content of what they are writing about it’s a pretty awesome little package.
A Lot of the music that passes my path is about the darkness of humanity and how love has not found them or something of that nature. Unless it’s about partying and then don’t forget to pop the crisp. But The Tough Alliance has a different look at things and seems to want to look in a less popular, more adult attitude but young at heart. This is funny, an almost childish sounding group singing about productive adult content (but not quite).
The New School is their first L.P. put out in 2005 and re-released in 2008, it’s not a cleanly produced and has a less house and more pop electronic style of format then their later albums. They seem to shout the lyrics out at you and have basic rhythms running along the vocals while keyboards and fake horns blare. Not something to fall asleep but more for the morning drive or bike ride. Nice funk break downs and hip-styled spirit from these khakied pants and polo shirt wearing childhood friends.
The Tough Alliance is an electronic/pop/balearic group of two guys from Gothenburg, Sweden doing what they want. They run the Sincerely Yours music label and if you go see them live they would only be equipped with an ipod, a projector and themselves on stage. They make no apologizes for this kind of artistry. “It’s really hard work not to play along, but you will never be able to find real joy if you do. The Tough Alliance is about doing what you can to escape that spectacle and find real life, it’s creating a context where you’re totally free and comfortable, even if it takes a lifetime.” Says, Eric Berglund of TTA. This is what I see makes the group special and if you listen to their stuff enough it will strangely expand your ideas of what they are about.
You are probably wondering why I gave this album a 9 when I said some bad things about this album? It’s because if you have little to say about something maybe it’s not worth talking about.
9/10 Replays
http://www.thetoughalliance.com/
http://www.sincerelyyours.se/
http://en.wikipedia.org/wiki/The_Tough_Alliance